Privacy Policy

Last Updated: [12/11/24]

1. Introduction

At General Mountain Gear, we value your privacy. This Privacy Policy outlines how we collect, use, protect, and share information from our website visitors, customers, and other users. This policy applies to all services offered by General Mountain Gear.

2. Data Collection

Information You Provide

We collect information you provide directly, including:


  • Contact Information: Name, email address, phone number, and postal address.
  • Order Details: Payment information, order history, and preferences.

Information Collected Automatically

When you visit our website, we may automatically collect data such as:


  • Device and Usage Information: IP address, browser type, browsing behavior, and device identifiers.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and gather data on usage patterns.

3. Purpose of Data Collection

We use your information to:


  • Process and fulfill orders.
  • Improve our services and website functionality.
  • Provide personalized advertising and marketing content.
  • Communicate with you about orders, promotions, and updates.

4. Data Sharing and Third-Party Use

We may share your data with trusted third-party service providers for essential services, including:


  • Payment Processing: To securely handle payment transactions.
  • Order Fulfillment and Shipping: For delivering orders.
  • Analytics and Advertising Partners: To understand usage trends and offer tailored advertisements. You can opt out of targeted advertising via links provided below.

5. Your Rights and Choices

Depending on your location, you may have rights over your personal data, including:


  • Access and Correction: Request access to or correction of your data.
  • Deletion and Restriction: Request data deletion or restricted use of your data.
  • Opt-Out of Marketing: Unsubscribe from marketing communications at any time.

To exercise these rights, please contact us at support@generalmountaingear.com.

6. Security Measures

We use industry-standard security practices to protect your data, including encryption, access controls, and regular audits. While we take reasonable measures, no system is entirely secure.

7. Cookies and Tracking Technologies

We use cookies to enhance user experience and track user behavior. You may disable cookies through your browser settings, though some site features may be affected. For interest-based advertising, please use the following opt-out options:


8. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updated versions will be posted here with a revised “Last Updated” date.


For questions about this policy, please contact us at support@generalmountaingear.com.